“Big Things Start off Small” ~Jeff Bezos
#1. New Contacts
If your Business is on Social Media, this will automatically bring you new contacts. Did you know that your Customers are now looking for you online even before they even step in the door?
Tools such as Facebook & Google Analytics or a Klout Score are some examples that show proof of your Social ROI, & Social Currency. These tools enable you to see which content is helping or hurting your online posts & status updates that effect your brands awareness & growth.
#2. Leverages Existing Referrals
Old ways of Marketing & Advertising have changed & Social Media is part of that change.
Your Business is well known by your existing customers, Social Media in turn will bring you referrals that haven’t quite made a decision to buy your services or purchase your products.
Customers from Social Media are really very informed, by the posts on your Social Sites. The information you give online helps people make their buying decision; especially when you have the best content that promotes the right engagement. People online are really looking for the value you bring them.
#3. Provides traditional referrals from your peers-
Most likely your peers are already on Social Media, this is no longer taboo, & a question of whats the ROI of Social?
Billions of People are utilizing Social Media to stay in touch with the People, Places, and things that they enjoy in life. This includes your Business Peers, whom are referring their friends & family to your Services or Products.
Most likely if you are a Business Owner you have a Network of Colleagues whom also have a Business, that are actively engaging with their network, & ready to refer a friend or family to your Business.
This my friends IS THE Beauty of Social.
*GOLDEN TIP* What are you Customers thinking ?
(Here is an insight as it relates to social media):
“Does this Product or Service really care about their Customers”? Are they bringing me interesting information that I need to make my buying decision? Are my friends & family talking about it?”
“Is this page entertaining ? ” and “Is this post cool enough to share on my wall?”
Keeping your Customer/Community in mind on your Social Site Page WILL bring you a duration of success & growth.